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Does it Make Sense to Invest in an Award Winning Franchise?

Does it Make Sense to Invest in an Award Winning Franchise?

We are frequently inundated with a wide range of options when purchasing a franchise, which can be confusing and overwhelming. It frequently leaves us feeling unsure. When choosing a franchise, it is customary to focus on those that are well-known and have strong brand recognition. Is this really the best option, though? To clear things up and obtain more insight, let’s consider some advantages and disadvantages.


1. Brand Presence

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The benefits of name recognition come with choosing an established brand. Building a brand and a devoted following of customers takes time. When you select a franchise which has received recognition from the industry, your are acquiring that name and reputation that has been hard earned and can now be used to grow and expand your company without having to spend years working to achieve that position.

2. Improved Internal Procedures

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A well-known brand works hard to not only enhance its exterior reputation but also strengthens its internal organisational structure. The brand endures hardships over time before finding equilibrium and correcting mistakes. If you invest in this type of franchise, you’ll probably benefit from previous trials and be able to quickly turn a profit.




1. High Cost


An award-winning franchise is a surefire path to success, but they do not come cheap or easy. One of the main things that gave the franchise its brand, fame, and the audience’s devotion was the many years of investment. An award-winning franchise carries a hefty price tag because these are passed down to the new franchise owner as a big reward. You will definitely recover your investment thanks to the extra benefit.


2. Higher Local Competition


One of the main drawbacks of purchasing a franchise with a well-known brand is that there may be greater local competition. It is important to research your area to learn how popular the similar franchises are there and whether there is a need for more choices. Even when there is local competition, it could make sense in some circumstances to open a second location. Other times, you may not be capable of buying that specific franchise, particularly if it has areas.
Making a decision regarding an investment is a daunting undertaking. It implies not only a financial commitment but also a time commitment and in one’s own aspirations. A person is also drawn to things that have a solid reputation, a reliable brand name, and a devoted following of supporters. However, there are advantages and disadvantages to purchasing a reputable and award-winning franchise that must be weighed against your needs and goals. Years of labour have produced the established brand value, well-known name, and efficient processing methodology, which are given to the new franchise owner so they can benefit from them.
Therefore, the question of value still stands.
Absolutely, it is. It is better to disregard something new than to let go of it. It also serves as a step ladder for you to use as you work hard to get closer to your objective. It is necessary to identify the drawbacks and effectively transform them into advantages by deliberate thought and decision-making, supported by an action-oriented course of action.

An engineer by qualification, Gaurav started his career in sales and marketing due to his affinity towards networking with people. After learning the tips and tricks of the trade, he made a fresh start as an entrepreneur in the franchising industry back in early 2018, with a vision to bring order and transparency to an unorganized sector. He founded and spearheaded Frankart Global Private Limited, where he consulted, developed, and scaled more than 120 domestic and international brands all over India ranging from different industries such as food & beverage, beauty & wellness, and FMCG retail to name a few. Post-Covid, in mid-2021, he developed FranDocX, India’s first ready-to-use franchise documentation service portal, for the MSME entrepreneurs who were severely affected by the pandemic, and wanted to avail an affordable franchise solution service. His aim is to regularize ethical business practices in the franchising sector so that a greater number of investors can participate and avail the benefits of a structured franchise framework.

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