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Indian Market Launch for XIMI VOGUE

Indian Market Launch for XIMI VOGUE

The Korean designer brand XIMIVOGUE, commonly known as XIMISO, a quick fashion department franchised shop, has entered the Indian market in the wake of MINISO. With more than 1400 locations and more than 10,000 goods, XIMIVOGUE is a global proponent of “Green consumer products” and is presently present in more than 64 countries. There are now 18 outlets in India, and the firm is actively expanding through franchising. Ankit Vedi, the managing director, is in charge of the parent company’s Indian subsidiary, XIMI VOGUE Lifestyle India. Customers all around the world, who are mostly between the ages of 12 and 40, have come to like and appreciate the brand.

The following services are offered by the business to its local retailers:

1. Service marketing
2. Publicity and advertising services.
3. Planning trade shows and exhibits for marketing and commercial goals.
4. Commercial guidance and advise for customers selecting goods and services.
5. Commercial licencing administration for third-party products and services.
6. Market research.
7. Consulting in business management.
8. Agency services for export and import.
9. Providing others with coupon sourcing services.
10. Other people’s sales marketing

It is important to note that the majority of the companies associated with this concept obtain the majority of their goods, particularly cosmetics, from Bangladesh, Singapore, Japan, South Korea, and Thailand. With a few notable exceptions, the vast majority of companies have decided to expand their presence in the Indian retail industry by means of franchising with lucrative investment models and constructing company-owned facilities in a variety of places around the country. Building customer loyalty to a brand in the Indian retail market, where the typical shopper is always looking for a product that is both affordable and of lower quality, would be a challenging uphill struggle for the firms.

An engineer by qualification, Gaurav started his career in sales and marketing due to his affinity towards networking with people. After learning the tips and tricks of the trade, he made a fresh start as an entrepreneur in the franchising industry back in early 2018, with a vision to bring order and transparency to an unorganized sector. He founded and spearheaded Frankart Global Private Limited, where he consulted, developed, and scaled more than 120 domestic and international brands all over India ranging from different industries such as food & beverage, beauty & wellness, and FMCG retail to name a few. Post-Covid, in mid-2021, he developed FranDocX, India’s first ready-to-use franchise documentation service portal, for the MSME entrepreneurs who were severely affected by the pandemic, and wanted to avail an affordable franchise solution service. His aim is to regularize ethical business practices in the franchising sector so that a greater number of investors can participate and avail the benefits of a structured franchise framework.

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