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Franchise Sales Growth: Top 10 strategies you’re overlooking

Any franchise needs marketing assistance to increase sales, boost exposure, and draw in more clients. In this blog article, we’ll go over some tactics for dealing with the market’s complexity and how to build a chain with strong marketing.

Compared to other businesses, marketing for franchised businesses is difficult. Franchisees’ marketing is complicated since it incorporates information from a variety of locations, owners, outlets, consumer audiences, and price levels. Marketing a franchised firm differs from marketing other businesses in three key ways: first, the marketing team at each location has various talents; second, there are varying levels of expectations and tasks to manage; and third, plans are developed and put into action.

Complete Guide to Strategic Management For Small Business – Welp Magazine

How will the method of strategic inputs not be effective for franchise marketing?

The foundation of the franchises’ marketing approach is the five Ps. Product, Price, Place, Promotion, and People are these. Franchises prevent layered complications, making it difficult to implement the procedure from a tactical standpoint.

Different areas and choices for customers
Multiple owners with varying levels of experience and different price ranges depending on the area
Business strategies of each franchisee based on their location
impact of geographical presence’s dispersed presence on distribution

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Difference from the viewpoint of the team

When seen from a functional perspective, a marketing team is required to perform a comprehensive range of responsibilities. Their work include developing strong brands, doing consumer research, providing high-quality products, and developing strategies for local and national markets as well as for promotions and distribution channels. In the event of a franchise, the marketing team is also responsible for production management, delivery and freight, logistics, budgeting, and purchasing.

The marketing staff must therefore be well-prepared strategically, highly experienced in strategic planning and execution, and able to appropriately handle the job of the administrator, which typically falls outside of the marketing process.

Implementation: Where Most Marketing Plans Go to Die

Differences in logistics and implementation

Similar to the objectives of the marketing team, implementation is separated into numerous components. It would be challenging to succeed in all of these areas due to the intricacy of the variety of processes under the marketing team, donning administrators’ shade for them – handling agencies, distribution to numerous outlets, printers.

When suitable chains do not support them, marketing staff members in a franchise system get overburdened with administrative duties. The poor handling of these issues and the absence of suitable channels would have a negative effect on corporate performance, decreasing resources for more strategic studies. Consequently, a franchisee’s employment is at danger.

4 tactics to handle workload for your marketing department

The marketing team works long hours and is consistently late with their job, which are signs that the department needs a shift.

  • The chain’s other departments who depend on the marketing department are unhappy with it and have a problem with its less-than-efficient working procedures.
  • Huge amounts of late work and error.
  • The marketing team is not providing franchises with enough help.
  • The department is failing to effectively reach consumers, which costs money and decreases sales.

Ten essential management techniques: strategizing, planning, and focusing on the larger picture as taught by the first business thinkers.

  • Engage the best marketing firm or create effective internal campaigns while hiring.
  • A skilled team, with a single goal in mind, would carefully implement the strategy across a variety of channels.
  • Management – Proper methods must be used to monitor location, pricing tier, and planning data, which are all important components of an effective franchise campaign management.
  • To achieve your objectives, it is essential that there be a clear line of communication between the franchisor and the franchises. These rules cover promotion manuals, newsletters, and implementation tools.
  • Cooperating Franchises – Any campaign developed finds maximum reach and success when the franchises join with additional fervour as a partner.
  • Support – The operations staff is always prepared to provide assistance in the effective launch of new goods and their marketing.
  • As soon as product positioning and placement are carried out successfully, marketing techniques would blossom.
  • Marketing collateral provided to franchise stores is managed logistically, either with administrative assistance in-house or through an outside provider.
  • Collaboration – To achieve the best results at each stage of the campaigns’ planning and execution strategy, the team should work in conjunction with franchisees.
  • A dependable supplier’s supplies should be purchased in the right quantity through procurement.

In conclusion

Any company with franchisees faces a variety of issues when trying to promote to customers and reach them. These issues frequently involve a sluggish work schedule, overworked staff, poor communication, erratic strategy, a lack of execution, and failure to carry out business plans. Therefore, more caution must be taken in such circumstances, and in the event of a franchise, marketing techniques must be comparable to support both the brand and the cooperating franchises.

An engineer by qualification, Gaurav started his career in sales and marketing due to his affinity towards networking with people. After learning the tips and tricks of the trade, he made a fresh start as an entrepreneur in the franchising industry back in early 2018, with a vision to bring order and transparency to an unorganized sector. He founded and spearheaded Frankart Global Private Limited, where he consulted, developed, and scaled more than 120 domestic and international brands all over India ranging from different industries such as food & beverage, beauty & wellness, and FMCG retail to name a few. Post-Covid, in mid-2021, he developed FranDocX, India’s first ready-to-use franchise documentation service portal, for the MSME entrepreneurs who were severely affected by the pandemic, and wanted to avail an affordable franchise solution service. His aim is to regularize ethical business practices in the franchising sector so that a greater number of investors can participate and avail the benefits of a structured franchise framework.

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