/  F&B Franchise Business   /  Unconventional food franchises in Mumbai

Unconventional food franchises in Mumbai

One of the many intangibles ingrained in Mumbai culture is good food. The core of this cuisine culture, however, may be found in the less well-known, obscure, spicy, and delicious foods that are available in modern Mumbai, which is somewhat eclipsed by the presence of opulent brands. No matter how big a brand is or how tiny a thela walah is, all food products need to be taste-tested to determine their level of flavour.

Real foodies look for wonderful cuisine in unusual settings, brands that aren’t well-known, and flavours that keep them coming back and telling others about the new place they found this or that weekend. In a food business, offering savoury food in a setting that supports the mood of the food and eater can help you succeed and create a specific audience for yourself.

Mumbai embodies India’s taste of the present, the flavour of India on a plate, and is primarily urbane and affluent. Few unorthodox and lesser-known food businesses have quickly established a solid reputation for themselves thanks to their high-quality products and delectable flavours, which form the basis of their identities. Additionally, a few foreign companies are increasingly establishing themselves in the city.

A young businessperson should consider investing in these high-caliber restaurants since they would provide a larger return on investment than the well-established market giants because they are too well-known and, it would seem, present everywhere.

This blog post seeks to familiarise you with a handful of these unique franchises that you can choose from.

1. Batliwala

According to psychology, a milkshake in the flavour you want will reduce tension. Well, I won’t fool you, but have you tried the delectable shakes from the Batliwala household? I’ll let you in on a little secret: if you haven’t, you are missing out on a lot. Shakes are manufactured using cutting-edge technology that uses molecular mixing and meticulous craftsmanship to create an illusion of reality. According to the producers of these extremely nutrient-dense shakes, they are velvety with proteins, vitamins, and probiotic components that also strengthen the immune system.

An initial investment of between 12 and 25 lakhs is needed to operate a Batliwala business. A store needs 200–800 square feet of area to open. The business’s owners are asking for an 8–10% royalty.

2. The Waffle Co.


With Mumbai’s fast food culture complementing the waffle company as a franchise possibility, several hands will immediately rise if I mention waffles. The creation of waffles results from a delicious love of food. News about WhatsApp Maybe, but you will undoubtedly lick your fingers after eating The Waffle Co.’s delicious waffles. Since its beginning, the brand has expanded to 12 locations, which is evidence of the high quality it provides and the franchisees’ confidence in the business. The brand was originally established in Delhi. With the delightful, sweet, and scrumptious products of The Waffle Co., the menu is designed to enable you savour every sweet moment of your life.

Because it brings people together and immortalises their happy moments, the brand would be a huge hit in Mumbai. The Waffle Company requires a 12-to-13 lakh initial investment to launch a new location. The required area is only between 100 and 200 square feet. As the initial investment is small and the company opportunities are abundant, this is a fantastic investment choice. According to the owners, it appeals to every age group and has a festive atmosphere.

3. Scooter on the Wall

Customers are brought back to nirvana by a theme-based multi-cuisine cafe that offers a garage’s atmosphere together with hookahs and bar services. Scooter on the Wall, which seems like a fascinating urban location straight out of a genius imagination, is actually remote, alien, and wickedly odd. enough to satisfy stomachs with tastes spanning from north Indian to Italian, Chinese, and American while satisfying all the wacky cravings. Visitors who enjoy a little of raw coolness love the location’s unique personality.

Mumbai fast-paced city requires some kind of time machine that simply cuts off the pace and gels with your inner soul, brings the ecstasy of dining out, and has a thematic flair that just fits in. This well-known restaurant, which started in Delhi, must be an appropriate franchise to open there. The Scooter on the Wall’s distinctive menu items, such as Million Dollar Shake, Chicken Tikka, and Scooter Shake, are its USP in addition to its ambiance.

This themed restaurant will require an initial expenditure of between 40 and 60 lakhs and a space of between 1000 and 2000 square feet. The business’s owners are asking for a 6 percent royalty on the company’s net earnings.

An engineer by qualification, Gaurav started his career in sales and marketing due to his affinity towards networking with people. After learning the tips and tricks of the trade, he made a fresh start as an entrepreneur in the franchising industry back in early 2018, with a vision to bring order and transparency to an unorganized sector. He founded and spearheaded Frankart Global Private Limited, where he consulted, developed, and scaled more than 120 domestic and international brands all over India ranging from different industries such as food & beverage, beauty & wellness, and FMCG retail to name a few. Post-Covid, in mid-2021, he developed FranDocX, India’s first ready-to-use franchise documentation service portal, for the MSME entrepreneurs who were severely affected by the pandemic, and wanted to avail an affordable franchise solution service. His aim is to regularize ethical business practices in the franchising sector so that a greater number of investors can participate and avail the benefits of a structured franchise framework.

You cannot copy content of this page