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Three Lesser-Known Coffee Franchises to Watch Out For

Three Unpopular Coffee Franchises to Be Wary of

About 1200 years ago, a group of shepherds observed that some of their goats were behaving oddly. While moving, some of the herd’s goats appeared to bounce and dance. They seemed energised or on the verge of intoxication. When they looked into the issue, they found that these agitated goats had been consuming a unique berry that the locals called Coffea.

They brought the berries to a nearby monastery because they were intrigued, and one of the monks there made a drink out of the juices. When he discovered that the booze was keeping him up at night, he was shocked. Coffee became the most popular beverage in the world following a “Eureka” moment.

Over coffee, we always discuss the major names. Starbucks, Costa, McCafe, and CCD are a few examples. We’ll talk about three lesser-known coffee businesses today that can brew the ideal mug of java just as effectively as the traditional favourites.

Coffee by Di Bella

Coffee By Di Bella now Delivering in Bandra, Mumbai

Philip Di Bella, an avid coffee drinker, launched CBD in Brisbane, Australia, in 2002 with the intention of providing his clients with the products, tools, and information they required to consistently brew the perfect cup of coffee. In order to attract consumers, Philip knocked on doors while working evenings as a coffee roaster. Coffee By Di Bella has come a long way since then and evolved into a full-service coffee shop.

CBD makes coffee a more enjoyable beverage. Whether it’s a pot of latte served with Oreos and pretzels, a powerful espresso shot poured over dollops of vanilla ice cream sprinkled with chocolate, or a swirl of edible gold dust gleaming on the surface of a steaming cappuccino, coffee by Di Bella never fails to impress. And it is just this kind of creativity that has aided Coffee by Di Bella in its success. The prestigious Australian coffee company, which combined blends from the world’s top coffee-growing regions, was one of the pioneers of a global coffee culture.

The CBD’s expert departments are equipped to manage each stage of brewing the perfect cup of coffee. The nation’s consumers are served green beans that have been procured, purchased, mixed, roasted, packaged, and distributed. Business growth, technical assistance, and training are other services.

There is only the future for Coffee by Di Bella, claims the CBD website. Their work is motivated by this approach. In the burgeoning Indian café scene, the same enthusiasm and inventiveness that made Coffee By Di Bella famous in Australia are making waves. Currently, Mumbai alone has 20 locations, and there are plans for an additional 10 stores. A 150-store strategy for a Pan India expansion plan, according to Rahul Leekha, Director of CBD India, has already been created.


Aromas Cafe

Established in Brisbane in 1982, the well-known Australian coffee chain Aromas entered the Indian market in 2009. Because it provided a location for individuals to connect with friends and family, conduct business meetings, or just unwind in the atmosphere of a distinctively European coffee house, Aromas immediately gained a following among its patrons. With a selection of delicious coffees and unusual teas, Aromas provides clients with a straightforward yet classy experience. Additionally, around 60% of the menu has been translated into Indian to prevent losing the intended Indian customer base.

Aromas distinguishes itself from other coffee brands with its portfolio of 18 distinctive mixes and 18 Single Origin coffees, all of which are Rainforest Alliance Certified. The coffee keeps its promise and exemplifies the freshness, quality, consistency, and flavour that have been meticulously roasted into it. In addition, the kitchen provides a variety of delectable dishes, with a concentration on continental and Italian cuisine, as well as a large selection of sweets.

With 11 active retail locations now in place and 30 more in the works, Aromas Cafe hopes to have at least 100 outlets (60 lounge & 40 cafes) across India within the next three years.

How You Brewing?

How You Brewing?, a scene from the American television sitcom “F.R.I.E.N.D.S.,” is a perfect illustration of what happens when someone blends their love and business. How You Brewing, a welcome cafe for Gen-Y, was established in Delhi’s Lajpat Nagar. The popular “F.R.I.E.N.D.S.” motif was taken into consideration when designing the cafe, which promises its patrons an amazing experience.

Every aspect of the cafe, including the furnishings, food items, and interior design features, capitalises on their clear advantages. To the extent that the phrase “How you doin’?” from Joey Tribbiani’s classic F.R.I.E.N.D.S. is also parodied in the cafe’s name. The café also offers a good variety of brewing coffees in typical flavours including Hazelnut, Caramel, Irish, and others.

The menu includes traditional café fare as well as dishes from the Italian and Continental cuisines, as well as a variety of shakes, teas, breakfast items, salads, and pastas. While you wait for your food to come, play some board games or try your hand at the legendary foosball table in Chandler and Joey’s apartment. With so many factors to take into account, “How You Brewing?” is clearly a popular favourite and did a fantastic job of grabbing the attention of its target audience.

How You Brewing? has everything it takes to become your successful cafe franchise, including a wide menu, a timeless theme, a growing fan base, and a solid support team. It only has locations in Delhi NCR right now, but there are ambitions to grow it and make it a pan-Indian cafe.

An engineer by qualification, Gaurav started his career in sales and marketing due to his affinity towards networking with people. After learning the tips and tricks of the trade, he made a fresh start as an entrepreneur in the franchising industry back in early 2018, with a vision to bring order and transparency to an unorganized sector. He founded and spearheaded Frankart Global Private Limited, where he consulted, developed, and scaled more than 120 domestic and international brands all over India ranging from different industries such as food & beverage, beauty & wellness, and FMCG retail to name a few. Post-Covid, in mid-2021, he developed FranDocX, India’s first ready-to-use franchise documentation service portal, for the MSME entrepreneurs who were severely affected by the pandemic, and wanted to avail an affordable franchise solution service. His aim is to regularize ethical business practices in the franchising sector so that a greater number of investors can participate and avail the benefits of a structured franchise framework.

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