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How To Start an Ice Cream Franchise in Gurgaon

A Beginner’s Guide to Starting an Ice Cream Franchise in Gurgaon

Many of the hottest summers in recorded history have occurred in recent years. Social causes have also caused global warming in addition to natural ones. What better way to combat the heat in the middle of this pandemonium than ice cream?
Naturally, more ice cream consumption translates into better business potential for those working in the industry. Additionally, while this may increase sales for well-known companies with enormous marketing and advertising budgets, it also creates a new field for aspiring business owners to explore. One must have a certain skill to adapt to the market’s shifting needs and tastes, and if they can use it at the right time, they may see some positive outcomes.
There are two important approaches to start an ice cream shop. One is the tried-and-true business model for ice cream franchises. For aspiring investors and business owners, it becomes a simple and apparent choice when there are no hassles involved. Starting an ice cream franchise shouldn’t be a difficult undertaking with the capable guidance of a franchise consultant.
The second, more difficult method is to open an ice cream shop from scratch. You must work really hard and put forth a lot of effort if you want to start an ice cream shop. Setting up the firm, finding a location, paying for advertising, paying for manufacturing and running the business, among other expenses, might add up to a substantial initial investment. An ice cream wagon or perhaps a franchise for a parlour is a superior option. One of the most popular franchise industries in India is ice cream.
Here’s how to launch a new tiny ice cream shop, though, if you’re determined to succeed on your own.

1. Streamline your Finances


Initial setup fees can leave you with a sizable financial hole. A refrigerator or two, ingredients, furniture and décor, wallpaper, etc., are all necessary pieces of equipment for a successful parlour and are available at various pricing points. The secret is to never settle for a poor product while also never compromising on quality. Get your plans in order, play your cards carefully, and consider seeking expert consulting help if necessary.

2. Get the Right Address


The customers of ice cream in this scenario, should be your target demographic when choosing your location. Ideal locations for ice cream shops should be busy areas like parks, schools, and marketplaces. It becomes your responsibility as a provider to offer enough seating and a welcoming atmosphere, two things that need to be taken good care of at your restaurant.

3. Identify your USP


What distinguishes some brands from others? What traits define an enterprise’s success or failure? Finding out what special products you can offer the market is the key.
With the passing of time, Baskin-Robbins has added numerous additional flavours in addition to such 31 original ones. Due to its basic affordability and a history that stretches back to the early stages of the India-Pakistan partition, Giani’s is regarded as the definition of ice cream in Delhi-NCR. Ingenious new ice cream flavours have been developed by Tanvi Chowdhry’s ice cream start-up, Papacream, including Motichoor Laddoo, Panipuri, and hummus slathered with lavash.
The key takeaway is that new competitors must create a distinctive selling proposition—something that sets their brand apart from all others.

4. Create your Menu carefully

Ice Cream

It’s been said that more has always been better. And ice cream shops also fit the bill for this. The menus now offer a wide variety of options thanks to the inclusion of more flavours, which is good news for both the patrons and the owner. While the client is certain to return for more and sample additional varieties, management keeps clients while also boosting earnings. A gorgeous menu is also beneficial. Make your menu just as stunning as your products, according to the rule. First impressions may be quite powerful and can leave a lasting impact.

5. Acquire all the required appliances

Nothing as business owner may be more embarrassing than running out of equipment to meet a customer’s requests. Inevitably, a regular ice cream shop will require refrigerators, cabinets for storage, culinary appliances, and packaging supplies. However, it will also require a few additional items that might be overlooked at first glance, such as a power backup system, additional cold storage, and cold parcel packs. They don’t miss any of the necessities thanks to good administration. Doesn’t a time-saving stitch save nine?

6. Gather a strong group of employees

After all of the back-end pointers have been checked off, you turn your focus to the employees, who form the foundation of the building. In the early stages of your business, you’ll need a chef or baker who specialises in ice cream, a few cashiers or receptionists, and two to three service employees. You can continue to add to the figures as the company gains strength over time. The attitude of your employees affects client loyalty and favourable reviews.

7. Boos the quality indicator

Everyone is aware that quality is a requirement in the modern world of fierce competition. Once the fundamentals are in order, quality enhancement should receive your immediate attention. It is obvious that the final product will be of the highest calibre when everything—from the ingredients to the equipment to the product and packaging—is of the best kind.

8. Get the Licenses


All necessary licences are identical to those of a QSR because ice cream falls under the broad category of food. The following licences are a bare minimum.

1. Shop establishment license:

A hotel, shop, or other commercial establishment must register with the state and get a shop establishment registration, also known as a shop licence, in order to open for business. This licence typically takes 1 month to issue and is effective for a year before it must be renewed.

2. FSSAI license:


According to Section 31(1) of the FSS Act, 2006, every food business operator in the nation must hold a licence from the Food Safety & Standards Authority of India (FSSAI). The Food Safety & Standards Regulations, 2011, govern the licencing and registration process and standards.

3. Municipal Authority License:

A trade licence, also known as a municipal authority licence, is a document that the relevant municipal corporation issues allowing a specific business to be operated at a specific address. It makes sure that there are no health risks for the city’s residents and that no trade is conducted improperly.

4. Fire License:

Fire license

A fire licence or a no-objection certificate is required by the regulations governed by the Haryana Fire Service Act, 2009, in order to gain the Haryana Urban Development Authority’s approval for a building plan in order to operate a business outlet in Gurgaon.

5. Night Operations License:

A licence is required by the Licensing Act 2003 for any establishment that sells food or beverages between the hours of 11 PM and 5 AM. Since ice cream is typically and largely enjoyed as a dessert, the busiest hours for sales begin at 9 o’clock at night. Therefore, it’s a good idea to apply for a late-night operating licence so that you can keep the business open at least until one in the morning.

These are purchased for a total cost of about INR 50,000. A fine of up to INR 50,000 may be imposed on you if you fail to obtain any of these mandatory permits. When you have completed everything on this list, you are prepared to open your own ice cream shop.

In conclusion, they are the only considerations that need to be made while operating an ice cream shop on your own. The benefits are wonderful, despite the fact that the route isn’t an easy one to travel.

Of course, starting your own outlet of an existing franchise firm is another possibility. An unrivalled advantage that no one could match is the assurance of a tried-and-true formula combined with trust and ready-made consumer base which a brand delivers.

In conclusion, ice cream shops, both standalone and those operated under well-known franchises, are lucrative business opportunities in today’s market. But before intervening, both require some understanding of their complexities. Before embarking on the above-mentioned path, it is typically advised that you seek the advice and assistance of a franchise advisor like FranFindr for more information and detailed readings.

An engineer by qualification, Gaurav started his career in sales and marketing due to his affinity towards networking with people. After learning the tips and tricks of the trade, he made a fresh start as an entrepreneur in the franchising industry back in early 2018, with a vision to bring order and transparency to an unorganized sector. He founded and spearheaded Frankart Global Private Limited, where he consulted, developed, and scaled more than 120 domestic and international brands all over India ranging from different industries such as food & beverage, beauty & wellness, and FMCG retail to name a few. Post-Covid, in mid-2021, he developed FranDocX, India’s first ready-to-use franchise documentation service portal, for the MSME entrepreneurs who were severely affected by the pandemic, and wanted to avail an affordable franchise solution service. His aim is to regularize ethical business practices in the franchising sector so that a greater number of investors can participate and avail the benefits of a structured franchise framework.

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