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How do you launch an ethnic wear brand?

One can express their sense of fashion by the clothes they wear and the way they present themselves. Native clothing known as ethnic apparel is making a comeback with a wider range of business options after losing market share in the early stages of globalisation in attempt to compete for the current man or woman. Thus, the finest young businesspeople to launch an ethnic wear apparel line are those who are engaged in fashion. The nicest thing about starting an ethnic clothing company is that it only needs a small investment and can produce excellent results.


Why is this a wise decision?

India is a country with a rich textile history and the ability to weave the finest textiles and create locally inspired clothing that is fashionable around the world. The garment industry is an appealing venture for any new entrepreneur with the highest return on investment due to the accessibility of competent and affordable labour, the high-quality materials at the discretion of investors, and the profusion of artists’ craftsmanship. Any ardent investor who has a passion for ethnic wear and a desire for fashion would presume that they would control the production and sales. One would need to look for a bulk market that provides them quality control and a workable pricing range if they merely want to tap into to the retail industry.

Ethnic wear

No longer only Indian!

The market for ethnic clothing expanded when well-known companies like BIBA, FabIndia, and W began fusing Indian and western fashions together. As a result, ethnic wear gained more popularity than exclusively Indian brands that haven’t endured the test of time. The Kurti is an ethnic garment that is so adaptable and comfy that it goes with every other apparel that can be imagined. Modern women go to the office, shop at supermarkets, and wear jeans in these situations. This gives ethnic wear companies plenty of room to capitalise on and create goods that are appealing to all women, regardless of whatever aisle of the grocery store or office they are in they are in.
New ethnic wear businesses are expanding and gaining ground in the market in addition to these well-known ones that have created a new market by appealing to millennials’ psychology. In a trendy sense, these brand names are unique and entertaining. Therefore, there is room for you as well!

Ethnic wear

Where the chance is located?

In a growing market by strong and rugged apparel, Indian ethnic wear adds an extra spark to elevate ethnic costumes. The prominence of ethnic clothing is owing to our nation’s remarkable celebrations and the expansive wedding industry it gives, in addition to the beauty and poise it offers. The market for ethnic wear, or occasional wear as it is more commonly known, is estimated to be worth over 35,000 crores and is mostly controlled by the well-known brands Manyavar and Meena bazaar.
Given the size of the market and the dearth of competitors, it appears to a young mind to be the biggest chance that will arise in a nation where garment manufacturing craftsmanship is both plentiful and affordable. Therefore, the business owner must provide quality standard at a fair price with a variety of options in order to attract the largest possible consumer base. Customers are drawn in by the exceptional shopping experience and are encouraged to return whenever they need ethnic clothing. Extreme effort, expenditures that would take time to pay off, and more effective management of the workforce and retail would all be necessary for this process.



Customers must be able to browse through the vast selection of designs and materials and feel through each of the items on display in an ethnic wear store to find the item they’re looking for. As a result, it requires a larger area, between 1000 and 2,500 square feet. Idealistically, a wide range of items need to be installed; as a result, the investment falls between 80 lacs and 1.5 crores. The location of the shop must be carefully chosen, since the cities with the highest retail markets and the most opulent lifestyles provide the ideal locations for such establishments.

Obtaining the target market and creating a brand

The brand’s visibility is crucial for the new-age customer base, therefore social media handles, advertising, and promotions are crucial for drawing in new customers. If branding is done properly, the firm will be sustained by the quality of the products and the shopping experience. As a result, these social media branding and tagging would serve as the initial spark for searching for a possible clientele.

If you were considering launching an ethnic clothing store, we hope this blog post would have explained many common misunderstandings and opened up the potential of a new business path.

An engineer by qualification, Gaurav started his career in sales and marketing due to his affinity towards networking with people. After learning the tips and tricks of the trade, he made a fresh start as an entrepreneur in the franchising industry back in early 2018, with a vision to bring order and transparency to an unorganized sector. He founded and spearheaded Frankart Global Private Limited, where he consulted, developed, and scaled more than 120 domestic and international brands all over India ranging from different industries such as food & beverage, beauty & wellness, and FMCG retail to name a few. Post-Covid, in mid-2021, he developed FranDocX, India’s first ready-to-use franchise documentation service portal, for the MSME entrepreneurs who were severely affected by the pandemic, and wanted to avail an affordable franchise solution service. His aim is to regularize ethical business practices in the franchising sector so that a greater number of investors can participate and avail the benefits of a structured franchise framework.

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