What it takes to build a successful cafe franchise?
Owning a food and beverage business is great, as you get to create a brand name and have a fair shot at becoming the favourite hang-out location for many people. However, things can also spiral down if one fails to make the proper execution. Starting and operating a cafe franchise is a relatively better option as it mitigates the risk of failure since a franchise is a tried-and-tested business model in the market. So, let’s explore what goes into creating successful cafe franchises by diving into the journeys of the top ones in India.
Looking at some of India’s best cafe franchises
Spezia Bistro is a great cafe in Delhi that serves delicious continental food for students and families. With multi-cuisine recipes and a carefully curated ambience, this cafe shows tremendous potential for growth. They’ve prepared an inclusive environment that’s enjoyable for different age groups and offers excellent customer service.
Paparizza is the go-to destination for people craving a premium-level pizza and bar experience. Having wood-fired oven pizzas while sipping beer with one’s friends is an experience no one will pass on. Paparizza utilizes this to its advantage and offers excellent options for people to explore. This is the main reason for its success as a franchise name and why people eyeing the food and beverages sector should consider getting a Paparizza franchise.
Everyone loves good food made with fresh ingredients and offered at affordable prices. QD cafe serves precisely that with fantastic service and presentation. College students see it as a great place to chill with friends. The ambience is modern and cozy, which makes one feel like being at a second home. A few options are available these days that combine both versatility and affordability. QD is able to do that today and, therefore, could see growth in the next couple of years.
Cafeteria and Co.
The over-the-top ambience and bright colours might not please everyone. Some may feel at ease in a place with a soothing and toned-down vibe. The Cafeteria and Co. is the place to visit for people like that because the ambience of this place is very calming and relaxing. The menu has a lot of options to choose from, and the carefully crafted dishes have earned the cafe its immense popularity. It offers franchises in Delhi and is looking to open more outlets.
Now that we know all about the journeys of the best cafe franchises in the country, it’s vital that you know the basics of managing a cafe business.
5 things to take care of while managing a cafe franchise as a franchisor
Take low-risk moves
Risk-taking abilities are always appreciable in entrepreneurs. But cafe franchises are best when operated on a low-risk model. Innovation and uniqueness help in branding, so incorporating such moves is good. However, it’s advisable to keep your focus on getting the basics of your model right before moving to other things. Straying away too much from the traditional business model is never recommended. That’s because the conventional model works great, and the cafe business gives so much scope for innovation in the menu and decor. So, tweaks in the model aren’t usually needed.
Strive for recognizable branding
Cafes have the scope to turn their brand into a popular and recognizable name. They can also get a lot of business from word of mouth. So, focusing on creating a distinct brand image will work for cafe owners. Most prominent cafe chains worldwide go for standardization of their products and brand attributes to give customers a consistent experience across all outlets. A customer’s favourite dish is likely to bring them back to your cafe. If the same dish at another outlet tastes different, the experience gets ruined for the customer. This is why standardising product tastes and textures becomes so important in cafe franchises.
Utilize previous expertise
Although the cafe business doesn’t require any specific previous expertise, one can always use any preexisting knowledge of the food and beverages sector to refine the cafe’s menu. Say someone has a background in interior design; they can lend their expertise in making the cafe interiors lively and interesting. A business consists of many elements, so working on perfecting as many elements as possible can amplify the success rate of your franchise. Those without any business background have just as much of a shot of making it big in the cafe franchise world. So, if you’re one of them, lack of previous expertise is nothing to be worried about.
Creating or getting a franchise is for gaining profits at the end of the day. So, if you fail to meet this basic requirement, then the entirety of your efforts can be called an exercise in vain. Gaining good margins and keeping things profitable isn’t that difficult in the cafe franchise model. However, refusing to comply with the current trends and staying rigid in terms of ideas can kill an emerging franchise.
Study the pre-existing business models
Some businesses are heavy on innovation and lack a well-defined or pre-existing business model. So, they have to figure out things as they go. However, that’s not the case with cafe franchises. There are many examples of thriving cafe businesses whose models are worth observing and borrowing from. Blending information you have from the journeys of other successful franchises will work out in your favour. Part of being an entrepreneur is paying attention to the business’s weak points and learning from your and others’ mistakes.
A lot goes into making a business thrive. However, with proper planning and controlled execution, you can maximize the chances of making it through. Owning a cafe franchise can open up doors to endless opportunities. So, plan your moves wisely, and remember the pointers mentioned here.