How To Choose The Right Franchise In India?
Everyone knows franchising and its benefits by now, but choosing the right franchise is still an aspect many find tricky. To choose the right franchise in India for your business goals, you’ll need to consider several parameters to find the right fit for your business objectives and achieve long-term growth. In this article, we’ll list several pointers that will help you decide the best franchise for your interests.
Why A Single Franchise Choice Won’t Give Similar Output To Everyone
Some things don’t offer a great choice that fits all and serves all. Some things are better when we take a specific and targeted approach. Choosing a franchise is one of those things. There is no single most excellent choice for opening a franchise in India. Sure, you can have a list of the ones that offer the highest ROI or require the least initial investment, but you still won’t have a choice better than everything else.
For example, your priorities might lie in becoming niched or staying without a niche. You might want to start with something that doesn’t require prior work experience, yet others might be aiming for something with less saturation. The requirements are vast. Hence the outputs are comprehensive too.
Franchise Questions That Belong On Your Checklist
Here’s the complete checklist that can help you gain relevant insights while choosing a franchise in India.
What’s Your Vision?
Before jumping on the bandwagon and going with a franchise that’s trendy right now, take the time to think about where your interests lie. Investing in something that excites you or aligns with your passion is worthwhile and will ultimately be more successful. So, set a clear vision and form a roadmap of the milestones you wish to attain. Scour all options available for starting a franchise in India and shortlist those that best align with your vision.
What Are Your Abilities?
When you start a franchise business, there would be many roles to attend to, many decisions to make, and a lot to manage. Doing all this yourself can be a handful. Hence, a proper assessment of one’s abilities is essential. Doing everything yourself often does more harm than good. So, play to your strengths and recognize where you need external help. Never bite off more than you can chew, and fill in the right personnel for the right jobs when you start a franchise in India.
What’s The Budget You’re Working With?
As cliched as it sounds, having a budget ready for your franchise investments is crucial. Some franchise investments require less initial capital, and some others require more. Having a working knowledge of how much you want to invest will bring you one step closer to choosing the right franchise in India for your business goals. Weighing your investment capital against the expected returns will give you a practical stance on how things work in the franchise world.
What Are The Market Conditions?
In every industry, gauging the market and orienting your action plan accordingly is wise. In specific industries like real estate, the timing you choose to enter the market greatly matters. So, studying market statistics before investing will maximize the chances of making profits. On the other hand, poor market research will only invite losses. For example, the covid-19 pandemic wasn’t a good time to start a salon franchise, but it would have been wise to start a logistics franchise in India. So, getting the timing right can make a massive difference in the growth of your franchise.
Is The Franchisor A Good Fit For You?
The franchisor plays a role just as important as the franchise. So, having the right conversations with your franchisor and ensuring that their objectives are compatible with yours will lead to a successful partnership in the long run. Go through the terms of the agreement and the franchise disclosure documents to have all the information you need for making important decisions. Have a clear idea about the franchise fees, ROI, growth plans, and freedom of operations before proceeding to strike a deal.
What’s The Feedback From The Existing Franchises?
This is a step often overlooked but holds excellent value. Assess the feedback of the franchisor and the brand itself from the existing franchisees to have a basic idea of how the brand is doing and its market reputation. Ask them about the support they receive from the franchisor for marketing or other aspects and the franchise fees. Any exclusive policies will get highlighted here, and you’ll be more equipped to make an informed decision.
Apart from these, look at your expansion models and the franchisor’s demands. If these are not aligning, don’t proceed with the deal because it will ultimately be an unfulfilling endeavor. For a beginner, investing in a franchise in India with a proven business plan and lower cost of operations is better. A good franchise brand will have great supply channels and support systems. When deciding on the right franchise for your business goals, look for all these things keenly.
Also read: How Unacademy Franchise Is Contributing To The Growth Of Edtech In India
After you’ve weighed all the pros and cons and compared the franchisor’s vision with yours, choose the franchise that makes the most sense for your goals and has good market status. Once you start a franchise in India, don’t make the mistake of hiring too many or too few. Acknowledge where you need help and find the right professionals for that. Use all the support you can get from the franchisor for training new employees and marketing.
Have a regular assessment of sales data and monitor your progress. Every franchisee makes some mistakes in the beginning. Don’t let these fool you, but try to learn and grow from them. No industry is perfect. So, any field you choose will have its stormy days. Eventually, you’ll be able to sail through these days, provided you follow all the pointers described above.