/  Coffee Franchise   /  Why Indian Food Franchising Works

Why Indian Food Franchising Works

Why Indian Food Franchising Works

Indians have a great deal of enthusiasm for cuisine. In fact, it wouldn’t be incorrect to say that our nation eats to satisfy the spirit as much as the body. This is among the main reasons why the marriage of business and food has always succeeded as a model. Food franchising companies have been thriving, especially in India, which is great news for franchise fans.

The common consensus is that investing in a franchise is preferable than establishing your own firm. There are several causes for this, including the reality that franchising is a tried-and-true business strategy. This indicates that it is founded on a business concept with a high likelihood of success. Another reason why business owners choose franchising is that they can access and thoroughly research numbers in advance. This allows students the possibility to comprehend the money used by a certain firm, its return on investment, and other relevant figures.

Additionally, it offers aspiring and novice business owners the chance to explore the complexities of the industry, which may be enlightening and inspiring. Franchises are a great business model because they offer learning opportunities to everyone, regardless of their age, gender, background, or financial situation. As a result, anyone with an entrepreneurial aspiration, from a recent college graduate to a retired army general, may own and operate a profitable franchise.

It should go without mentioning that this combination of franchising and cuisine may be a successful business that is evergreen and suitable for a wide range of personalities. The food and beverage industry can help you achieve unheard-of success if you’re thinking about launching your own franchised firm. Here we outline the key factors that make the Indian food franchising industry so successful and why you should think about entering this market to broaden your horizons.

Sector immune to Recession

Food Franchising

While it is true that a downturn in the economy or a halt in growth might affect many industries, many continue to operate with little damage. The food and beverage industry falls under this heading. Even if people wanted to quit eating, they could not, regardless of what the economy does. In addition to purchasing necessities like groceries, urban consumers set aside money each month to eat out. Although a decline in the economy could reduce their frequency of dining out, it’s quite improbable that they would ever stop altogether.

Thriving Food Sector

India is a diverse nation with many different cultures, classes, interests, and preferences. The nation’s diet and taste sensibilities are impacted by all this diversity. Due of this, the business is quite dynamic and offers a unique opportunity for different cuisines and price points to succeed. India’s love of food encourages its citizens to occasionally enjoy food from many other cultures in addition to indigenous dishes. The industry’s dynamic nature also helps emerging businesses occasionally expand faster.

People are open to trying new things

Indian customers have an unwavering, unconditional affection for food. This is one of the factors that allows restaurants and other culinary establishments to thrive all throughout India. While Indian consumers adhere to their traditions, they are also willing to try new things and indulge their palates. As a result, people not only appreciate food from different Indian states but have also acquired a taste for food from other countries. Additionally, they don’t mind fusion cuisine or other creative culinary techniques, which provides many distinct companies a chance to make a name for themselves in the market.

Everyone Can Find Something

Image result for Something for everyone

You may easily discover a recipe that suits you, whether you adore sattvic food or can’t live without certain spices that make you cry. Indian eateries and cafes take care to create a menu that appeals to the preferences and palates of a wide range of customers. They make care to include fusion foods or those that have been altered to suit Indian tastes. Aside from flavor and dishes, the Indian food and beverage (F&B) business is proud of its restaurants that offer food at various price points without sacrificing quality.

International participants

Globalization is encouraging an increasing number of foreign companies to open franchise locations in India and cater to customers. At this point, it wouldn’t be inaccurate to state that many recognisable international food brands have assimilated into Indian cuisine. It’s not hard to get popularity in the Indian market, even though it needs thorough market research and menu customization. For instance, McDonald’s discontinued its beef-based products while taking into account Indians’ strong religious beliefs. Recently, the company has debuted a masala dosa burger.

More money available

Image result for disposable income

More people are spending on food as a luxury as well as a need as a result of higher discretionary income. Particularly in India, the middle class does not hesitate to go out to dine and socialise. Along with the working class, the development of tier III cities and semi-urban regions is promoting sales increase in the F&B industry. Add to it the growing proportion of millennials and members of Generation Z who already live luxurious lives.

The aforementioned factors are more than adequate to explain why food franchising has been providing diverse sorts of franchisees with promising results. The sector is not just immune to recessions but also extremely dynamic, able to meet the demands of varied Indian demographics. The multinational firms might introduce some distinctiveness to Indian consumers through this industry.

The sector has flourished thanks to rising disposable income and a plentiful labour pool. Yet, we must emphasise that you must put a lot of personal effort, commitment, and effort into running your franchise for it to be successful. How skillfully you manage your money and your willingness to adhere to the rules also have an impact. Running your franchise outlet—in this example, a food franchise—would be a piece of cake after you had conquered the criteria and had begun strictly adhering to the SOP supplied by the franchisor.

An engineer by qualification, Gaurav started his career in sales and marketing due to his affinity towards networking with people. After learning the tips and tricks of the trade, he made a fresh start as an entrepreneur in the franchising industry back in early 2018, with a vision to bring order and transparency to an unorganized sector. He founded and spearheaded Frankart Global Private Limited, where he consulted, developed, and scaled more than 120 domestic and international brands all over India ranging from different industries such as food & beverage, beauty & wellness, and FMCG retail to name a few. Post-Covid, in mid-2021, he developed FranDocX, India’s first ready-to-use franchise documentation service portal, for the MSME entrepreneurs who were severely affected by the pandemic, and wanted to avail an affordable franchise solution service. His aim is to regularize ethical business practices in the franchising sector so that a greater number of investors can participate and avail the benefits of a structured franchise framework.

You cannot copy content of this page