Technologies for Your Franchise Outlet’s Lead Generation
Technologies for Your Franchise Outlet’s Lead Generation
Introduction
The lifeblood of every business is regarded to be lead generating. Existing and returning clients are undoubtedly a blessing, but companies always require fresh inbound leads. to increase sales and successfully eliminate competition. The actions done to accomplish this range from print, internet, and television ad campaigns to promotional newsletters and flyers, all of which aim to increase sales and generate new leads. Here are some strategies that might not be traditional but can invariably be fruitful, keeping in mind the intense level of rivalry in the industry.
1. Using both offline and online marketing strategies
It is well accepted that people who are accustomed to buying traditionally, that is, by going directly to shops and outlets, are apprehensive about making purchases online. Similar to this, a new clientele that has become accustomed to internet shopping forgoes visiting the physical stores of the same businesses to make purchases.
The brand would benefit much if these audiences crossed their thresholds and ventured to the other side as well, even though it does not incur any big losses in their respective fields.
One tried-and-true method for accomplishing this is to lure clients with unique offers, awards, and promotional items on the other side of their favourite domain while they are still there. For instance, if you hold a competition on social media, encourage the contestants to spread the word about it as much as they can. Winners can pick up their rewards at a specific or nearby store when the results are announced.
Encourage the participants in an offline, retail location campaign to share it on their social media profiles. Winners may receive limited-time hampers or discount vouchers as prizes; this will encourage more people to use the mobile app or website.
Customers who utilise the internet choices in-store will inevitably return for more. Similar to this, online shoppers who frequently experience disappointment because their preferred goods are sold out might easily check in with the businesses closest to them.
Most significantly, the more people who share this information, the more their curiosity will stimulate others’, leading to the generation of new and fresh prospects for your company.
2. Using Beacons
Devices that use near field communication (NFC) have entered the market and become well-known quite rapidly. Other, comparable gadgets that aim to maximise the usage of technology have also done so. The usage of beacons is the main one among them. Beacons are wireless sensory devices that use the Bluetooth Low Energy (BLE) technology to send messages to users’ phones nearby. They come in various price ranges depending on the location.
3. Utilizing QR codes
The usage of QR codes is yet another excellent illustration of how companies adopt new tools and use them with current marketing techniques, much as is case with beacons. Due to its ease and everyone’s familiarity with cell devices in today’s modern environment, QR codes are simple for consumers to scan.
QR codes possess the potential to produce very effective outcomes and attract new leads into the company since they are simple to generate for marketers and handy for users. Additionally, QR codes take up almost little space since they may be printed on tiny stick-on sheets and adhered to surfaces that attract potential clients.
Given the variety of alternatives a QR code affords a customer, it is great to employ one to increase sales in general. For instance, you might utilise a geolocation code to offer prospective customers a detailed map of your business. Once visitors are inside the store, the product tags’ QR codes can provide consumers with information about the items’ origins and ingredients. Another QR code can be scanned at the checkout counters to pay for the purchase(s) as a last option.
But even after they have been made and utilised, QR codes may still be altered to meet your needs, which is where their true beauty resides. Dynamic QR codes let you modify the campaign that the code was previously active without having to laboriously remove and replace each individual code. This is where QR codes become crucial for generating leads.
4. A Range of Social Media Strategies
Facebook has been the pioneer of lead generation among all social media platforms, ever since it ventured onto the market. It all began with businesses using URLs and other links in their Facebook posts for advertising their products. After it garnered positive results, various marketing campaigns and contests started being organized. The main benefit was that the people reached through such campaigns were much more significant than offline campaigns, and the reach was 100% organic, i.e., real people.
This lead to Facebook finally launching their own plans, starting with Facebook Ads in 2017. The change in algorithm started favoring accounts that paid for advertising on the platform, leading to a significant shuffle in the scheme of plans that businesses used for generating their leads. With the inception of CTA buttons on pages that facilitate sales and inquiries, promotional campaigns that boost the reach of their posts to more people, and the all-new new Facebook Marketplace, Facebook has covered long grounds in lead generation, making it a very convenient tool for lead generation.
This differentiation, however preferred by a particular group of users, bodes well for Twitter’s ability to help businesses find new customers. The Twitter Lead Generation Cards have significantly aided the goal, leaving aside organic efforts made through hashtags and competitions. Without requiring consumers to leave the site, lead generating cards let marketers create leads. Users may automatically enter their information into submission forms if they’re interested, which turns them into leads right away.
Due to its emphasis on relationships and enterprises in the market, LinkedIn has been more than only a social media site. Since its inception, LinkedIn has made significant progress in its ability to generate B2B and B2C leads. After a potential lead hits a CTA button, the LinkedIn lead generating forms automatically complete themselves, making the entire process incredibly straightforward.
Google PPC (Pay per click)
How is Google going to remain competitive when all social networks are focused on delivering outstanding outcomes for advertisers in the area of lead generation? And over 4 billion clicks are made on the world’s most popular search engine each day, which is what gave rise to the brilliant pay-per-click campaign. These are search engine result page advertising that, when clicked, provide leads. A good PPC campaign’s overall performance is influenced by a variety of variables, including the target audience, the keywords used, and the domain authority. A PPC campaign is well capable of producing excellent leads for your company if it is executed effectively.
An illustration:
Even though this occurred back in October 2013, considering the lower amount of twitter users at the time, the Starbucks Tweet-a-Coffee campaign was a huge success. This clever plan urged users to simply tweet using @tweetacoffee and a friend’s login handle. The user specified in return received a $5 gift card that may be used at any Starbucks location. What the catch was? The user only needed to register a Starbucks account and link Twitter to it in order to redeem it. It generated more than 35,000 tweets in a single month, generating a total revenue of $180,000.
5. Video Marketing
One image may convey a thousand words. According to the same axiom, a video may communicate a thousand words. The true beauty of a great video campaign is that it can accomplish for your advertising campaign what a million words could not, in theory. For better comprehension, let’s look at a specific example.
A Case Study of the Brand: OLD SPICE
Due to its assortment of men’s grooming products, Old Spice has today come to represent being macho. Few people are aware that the first item produced by The Shulton Company (est. 1934) under the Old Spice brand was a women’s perfume. The first Old Spice for men didn’t arrive on the market until one year later, in 1938. In 1990, following Messrs. Procter & Gamble’s acquisition of The Shulton Company, the whole line of men’s goods was released.
The Issue
When Old Spice first came onto the scene in 2003, there was already stiff competition from new manufacturers running creative marketing efforts. But by time 2006 rolled around, Old Spice was struggling to keep up with existing establishments, much alone bring in new money. The business hired award-winning advertising Wieden and Kennedy in an effort to make ends meet. Additionally, they were the original designers of Nike’s well-known “Just Do It” ad. They were given the dual tasks of simultaneously relaunching the brand’s heritage and addressing both societal divisions. In the end, they had a wonderful concept for a video ad campaign.
The Answer
The business produced an advertisement with the catchy slogan “The Man Your Man Could Smell Like” and used NFL star Isaiah Mustafa as the model. A few days prior to the NFL Super Bowl, this brief, precise, and succinct advertisement appeared on YouTube. The following day, it was broadcast on television.
The Outcome
On Day 1, the video attracted more views than Barack Obama’s victory address. The advertisement earned more than 50 millions of views in total, making it a huge success. Within hours, it became viral throughout the internet thanks to the enraged YouTube audience’s attention. It was so popular that word of mouth spread quickly before it ever appeared on television.
As a result of the ad’s popularity and the nickname “Old Spice Man” that Mustafa received, net sales and his notoriety both increased. Old Spice’s YouTube channel became the most-watched sponsored channel as a result of the advertisement. In addition, after the advertisement, Old Spice body wash became the most popular body wash for guys. Old Spice had a 300% increase in online traffic, and they quadrupled their monthly income.
Conclusion
If the company keeps an eye out and plays its hands correctly, obtaining a good lead generation strategy is not that tough. Regardless of how significant anything is, nothing lasts forever. Therefore, the only way to survive over the long term is to consistently come up with fresh ideas and strategies for lead generation.
