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Six Valuable Lessons from Franchise Failure

Franchise failure is viewed as a launching pad to success. You do not, however, have to personally experience failure in order to succeed; even learning from others’ errors may be beneficial. When this comes to company failure, it not only costs you money but also severely undermines your confidence. Franchises are thought to be less likely to fail than startups, although they still have a tendency to fail.

Such failures may occasionally be caused by the franchisor’s lack of training or by approving the incorrect site, while other times they may be brought on by weaknesses in the supply chain or inadequate marketing initiatives. Whatever the cause of the franchise’s failure, you may learn from it and make sure you don’t do the same things when picking out or managing your own brand.

You can’t always trust your gut feelings

Business is not a game of chance. Whether you decide to open your own business or purchase a franchise, you need to realise that business entails extensive study. In addition to searching online, make sure you speak with your peers, seek professional counsel, meet the franchisors, speak with current franchisees, and conduct any other research that might lead to more delicate clarity. You shouldn’t let your emotions sway your decision-making as a franchise business owner.

You require working capital to live


You could believe that paying the first price and money will take care of everything, but this is rarely the case. Similar to any other business venture, franchising calls for patience before you start seeing financial rewards. You might need to utilise your own funds over the first few years to get by or invest in your company to accelerate growth. To determine the amount needed before committing to a new franchise, speak with an expert and other franchise owners.

Even though you’re not a novice, ask for advice


Healthy communication between the franchisor and franchisee is essential. It would be great if you saw the franchisor less as your business partner and more as a mentor or advisor who has succeeded in building a successful company. There are several advantages to keeping excellent connections with the franchisor and asking for their advice. You not only join a powerful brand by doing this, but you also pick up some insider knowledge. Additionally, it will offer the franchisor an opportunity to identify and fix any problems with your outlet before they start affecting your profitability.

Nothing can make up for a bad location

The main element that might influence the success of the any legitimate firm is location. Make sure you choose a location that’s handy and noticeable enough even for your target market, whether you’re opening a restaurant or a salon. Whether leased, rented, or purchased, the cost of site makes up a considerable portion of your investment. Consequently, choose prudently here. You may alter your personnel and even your equipment, but moving your business requires beginning a new hub from scratch, which is very expensive. Make sure you utilise the location aid that the majority of franchisors offer.

You are not in charge

Yes, you are indeed the employee’s boss. No, you really aren’t ultimately in charge of the company you are managing. Because people establish franchises with the intention of becoming their own boss or running the company how they see fit, many of them fail. This attitude frequently offends the franchisors, who are thus forced to take actions like rescinding your outlet. Therefore, if you desire your franchisor to be successful, abide by the regulations that have been given to you and make sure that every SOP step is carefully followed.

You must take an active part

You’re mistaken if you believe that acquiring a franchise, putting it up, and recruiting people would guarantee the success of your business. You’ll put just as much effort into your franchise as you do. You must be actively involved in every day-to-day franchise activity if you want to make money from it and avoid a franchise failure. Make sure you and your workers attend the franchisee’s training sessions to get things going. In addition, adhere to the predetermined operations plan, ask the franchisor for help, and provide the highest quality customer service.

Businesses, particularly franchises, typically fail because they lack the resources or critical expertise. While the franchisee may sometimes influence some elements, there are other instances when there is only so much they can do to ensure the success of the location. Knowing the most typical causes of franchise failure and taking advice from them might change your life. You must bear these lessons in mind if you intend to purchase a new franchise or currently own one if you want to be successful. Send us a question right here if you want to enter the lucrative franchise market in India.

An engineer by qualification, Gaurav started his career in sales and marketing due to his affinity towards networking with people. After learning the tips and tricks of the trade, he made a fresh start as an entrepreneur in the franchising industry back in early 2018, with a vision to bring order and transparency to an unorganized sector. He founded and spearheaded Frankart Global Private Limited, where he consulted, developed, and scaled more than 120 domestic and international brands all over India ranging from different industries such as food & beverage, beauty & wellness, and FMCG retail to name a few. Post-Covid, in mid-2021, he developed FranDocX, India’s first ready-to-use franchise documentation service portal, for the MSME entrepreneurs who were severely affected by the pandemic, and wanted to avail an affordable franchise solution service. His aim is to regularize ethical business practices in the franchising sector so that a greater number of investors can participate and avail the benefits of a structured franchise framework.

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