Offering Retail Franchise in India
Van Heusen is an initiative of Madura Fashion & Lifestyle, which is a branch of the Aditya Birla Group. It was first introduced in India in the year 1990. A premium lifestyle brand is one that adheres to the company’s mandate, which is to provide fashion for the business world.
Style and elegance are not merely passing trends for the consumer of Van Heusen; rather, they are a way of life. Because more than half of India’s population is under the age of 25, they limit their marketing to businessmen between the ages of 25 and 45 in order to satisfy their tastes.
The introduction of V dot by Van Heusen, which paved the way for the specialised clubwear category, was another way the company responded to the demands of a younger consumer demographic and an evolving lifestyle. V dot provided a selection of clothes that was edgy, in style, and appropriate for young people. The design ethos of the company was given an air of brazen elegance as a result.
The company’s Everyday Couture for Women line acknowledges the modern woman as one who is active, clever, well-educated, and ambitious.
The brand encapsulates a variety of characteristics and provides a wardrobe that is refined, trendy, and completely one of a kind.
Fine touches that gracefully round out the style are included into the sport-inspired casual wear designed by Van Heusen.
The classic Ivy League design of the 1960s is updated with a splash of trendy modernism thanks to Van Heusen Sport. The range consists of fine-knit chinos that have been laundered, soft shirts, and easy-to-wear semi-lined jackets that have been intended to give a drape that is unlike anything else.
One of the most successful retail franchise in India is called Van Heusen. The brand offers available to its target audience, which consists of educated, sophisticated, multi-faceted, and successful professionals, a selection of garments that may be worn at any time as a form of self-expression 24/7.
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