Motion Education

Offering Coaching Institute Franchise in India

Inception:

• Founded in 2007 by IIT alumnus Nitin Vijay in Kota, Motion Education is a prominent coaching institute focused on JEE (engineering) and NEET (medical) entrance exam preparation.

Current Scale & Reach:

• The academy operates 55+ centres across 15+ states, with 15 centres opened just in the latest year.
• It caters to a student base of 50,000+, with plans to subsequently reach 1.5 to 2 lakh students nationwide through expansion.

Expansion Strategy:

• Motion Education is pursuing a coaching institute franchise-based model to establish 100 new centres by FY 2024–25, targeting students who cannot relocate for coaching. Investments per centre range between ₹70 lakh to ₹1.10 crore.
• As part of the expansion, the institute plans to add 700+ teachers, integrate AI and smart-board technologies, and standardize academic support across all centres.

Innovation in Learning Tools:

• Motion Education introduced India’s first Customized Practice Sheet (CPS) machine, using AI/ML to tailor problem sets based on a student’s performance—highlighting weaknesses and enhancing focus areas. This initiative has seen deployment in 50+ centres, impacting over 35,000 students.
• It has invested around ₹50 crore so far in personalization technologies, with an additional ₹100 crore earmarked for future development.

Academic Results & Impact:

• In NEET-UG 2025, Motion Education produced 7 students ranking in the Top 100 and 18 in the Top 500, including high achievers like AIR 7, 18, and 19. Founder Nitin Vijay attributes this success to their emphasis on concept clarity, discipline, and mentoring.

Collaborations & Offerings:

• Through its School Integrated Program (SIP), Motion partners with schools to provide competitive exam training alongside regular syllabi, allowing students to prepare within their school premises. Schools benefit from added educational value, while students and parents appreciate the convenience and quality instruction.

Brand Identity & Vision:

• Operating under the motto “हमारा विश्वास हर विद्यार्थी है ख़ास” (“Every student is important”), Motion promises academic excellence through curated curriculum, faculty training, and a robust support system. Franchise partners benefit from center setup, operations, marketing, and academic support from Motion’s central team.