Offering Fashion Retail Franchise in India
The term “Biba” is a term of endearment used in Punjabi for young and lovely women. It was established in 1986 by Mrs. Meena Bindra. In the beginning, Biba was a contemporary ethnic fashion company that offered its items at prices that fashionistas could easily buy.
Biba is the most well-known name in Indian ethnic fashion, and the company has produced more than 80,000 different materials. Products by Biba can be purchased from over 300 different retailers located in over 110 different locations. The company responded to the widespread interest shown by its most devoted customers by launching BIBA Girls. The company has introduced a specialised collection of products aimed specifically at children aged 2 to 15 years old.
Recent developments include BIBA’s acquisition of a sizeable minority share in the designer label Anju Modi. Biba was a pioneer in Bollywood merchandising in India and also provided costumes for blockbuster movies. The company’s primary objective was to penetrate the luxury ethnic and bridal wear section of the country’s apparel market.
Over the course of its history, it has garnered a reputation for the originality of its designs, shapes, and colour palette.
Biba is widely regarded as one of India’s most successful retail franchises. On numerous times, the brand has been honoured with honours and recognition for being the “Most Admired Women’s Indian Wear Business” by various organisations including Myntra and Shoppers Stop Images Group. These accolades have been bestowed onto the brand.
Biba always anticipates a one-of-a-kind, awe-inspiring, and ethnically diverse experience. establishing one of the most successful fashion retail franchise in India
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