Franchise Land Stories: The McDonald’s Story
McDonald’s is the largest network focused on “feeding and developing communities,” measured by revenue. The only person to blame for the company’s success is Raymond Albert Kroc, who took it to new heights.
A sneak peek at the process:
Two brothers, Richard and Maurice McDonald, are to blame for developing the most recognisable foodservice brand in the world. The first McDonald’s was a modest cafe that was established at 1398 North E Street and West 14th Street in San Bernardino, California. The franchise agent Ray Kroc should receive the most of the credit for the brand’s success, though. He founded the McDonald’s System, Inc. in 1955, a predecessor to the current McDonald’s Corporation.
In 1961, McDonald’s submitted their initial application for a U.S. trademark on the name “McDonald’s” under the heading “Drive-In Restaurant Services.” Since then, the trademark has been renewed. Ray Kroc started the process of popularising McDonald’s over the world after buying the exclusive rights to the brand name and operating system, which makes the year notable in the annals of history as the best fast-food company.
In his memoirs, Kroc mentions the dispute that arose between himself and the McDonald brothers during the handover of power. He felt emboldened by the conflict of interest, so he spent $2.7 million to buy out the entire food chain. Kroc continued the McDonald brothers’ assembly line “Speedee Service System” for the preparation and standardisation of hamburger operations to guarantee that hamburgers taste the same in all locations throughout the world.
Kroc imposed stringent requirements on the franchisees in order to emphasise the use of proper products, packaging, and cooking methods. In addition, he didn’t employ any cost-cutting measures like stuffing the hamburger patties with soybeans. He worked hard to uphold the highest moral standards throughout the full customer service procedure. Customers who didn’t get their orders right or had to wait longer than five minutes will therefore get their money back.
When Kroc died in 1984, the company had 7,500 stores as well as those in 31 other countries and territories. He was valued about $600 million in 1983, when sales at the company’s eateries exceeded $8 billion.
The components are chosen while taking into mind the needs of the farmers, ranchers, and producers that grow them in order to deliver consistent, high-quality goods to clients worldwide. One of the most efficient, connected, and cutting-edge supply chains is the operating McDonald’s food service chain, which has a zero-tolerance policy for any kind of slander.
In order to teach more individuals how to properly run a McDonald’s restaurant, Kroc launched a curriculum in Elk Grove Village, Illinois, eventually known as Hamburger University. Through this effort, fresh methods for preparing food were created, using a research and development facility in the adjacent town of Addison, Illinois.
The company’s primary specialty is hamburgers. Over time, the menu has grown to include a variety of new things, such as additional chicken kinds, chicken sandwiches, French fries, soft drinks, breakfast dishes, and desserts. Salads and veggie alternatives are also offered, much to everyone’s delight. The restaurant is attempting to provide healthier food options. Burger buns and Chicken McNuggets no longer contain high-fructose corn syrup or artificial preservatives, respectively. The company is committed to providing its customers with healthy, sustainable meals.
In November 2020, the company said it would introduce McPlant, a plant-based burger, as well as other meat-free alternatives. Ethan Brown’s successful testing of the plant-based meat substitute he dubbed “Beyond Meat” led to the most recent advancement.
Globally, the McDonald’s restaurant chain is conscious of other countries’ social conventions. For instance, due to India’s religious ban on the consumption of beef, there are changes in the menus dependent on the place’s ethics.
Returning back to the Community:
Ray Kroc has always had a passion for and a strong belief in giving back to society. The company provides a space where individuals from different backgrounds can engage and find common ground. The McDonald’s restaurant franchise offers individuals in times of need and catastrophe millions of pounds of food from their supply chain each year in addition to hot meals.
The company also oversees a network of Ronald McDonald House Charities® (RMHC®) to help children who have been diagnosed with a serious illness. The children are provided with the best medical care available in these charitable homes, as well as a place where they can stay with their relatives throughout the unpleasant health risk. The company has maintained and increased its effect through independent franchises all around the world, which aids in illuminating its mission.