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An Overview of Typical Franchise Terms

The Basics of Common Franchise Terms


In plain English, a franchise is a contract wherein one party (the franchisor) grants another party (the franchisee) specific authority over a particular subject. Franchising is a well-known strategy for business expansion. a long-term partnership and contract between the franchisor and the franchisee that grants franchisees the right and authorization to run their businesses by assisting with hiring, managing, marketing, merchandising, and giving access to their brand name and trademark.

And all of this work was done for payment. A few well-equipped industries are those in construction decoration, cosmetics, computers, retail stores, food, health products, car service products, car rental, duty vehicles, business assistance services, clothing, and shoes.


A franchisee is essentially a business owner who runs a company under the franchise’s name. A franchisee is a person who gets in touch with a company with the goal of promoting its goods using the company’s current business strategy. The franchisor will give the franchisee all necessary franchise marketing support, administrative and accounting management guidance, and operational instructions.

The franchisee has the right to benefit from opportunities for the franchisor in a specific geographic region and under his control, including the promotion of goods or services, the use of its brands, etc., in accordance with the terms of the licence agreement with the franchisor.


The person or company that sells and allows another the right to use its products, brand name, and trademark is known as the franchisor. The name Domino’s is well-known in this field. If someone wishes to start a Domino’s franchise, the company makes all of the decisions, including those about the food and the franchisee’s clothing.

The right to start a business under a franchise is provided and granted by the franchisor. The trademarks and rights that you as the franchisor own may be utilised by your franchisees to conduct business.

Building relationships with your franchisees and working with them to promote your brand in ways that are practically difficult to do independently is the most crucial component of being a franchisor.

Franchise Fee

A franchisor is a person or company that sells other people the licence to use their brand. A franchisee is a person who pays another person to use their business. Typically, this form of sponsorship comes with a long list of costs. One of them is the franchise fee, an up-front cost associated with the installation of this type of annexure.

The franchise fee and the royalties are commonly confused. These two couldn’t be more different. After the business launches, royalties are monies that are based on sales or can be billed periodically at a defined rate. However, without paying a franchise fee, the company often cannot get off the ground.

An upfront cost is the franchise fee. Normally, the franchisee must pay the franchisor in full before the business can start functioning, either with the franchisor’s help or under its name. Once it has been paid, both parties are subject to specific responsibilities to one another.

The franchise fee often does not take the geography or industry into account. Instead, depending on how significant the business is, this upfront cost will often alter.

Startup Fee 

It is crucial to comprehend the expenses related to starting a franchise. A calculated startup fee can be extremely helpful for attracting investors, requesting funds, securing loans, reducing taxes, performing a breakeven analysis, and projecting earnings.

Startup expenses are the out-of-pocket expenses incurred while submitting a franchise application. The first launch costs include expenses for technology, business and marketing plans, loan fees, and research charges. The launch costs for a business once it has opened up include employee expenditures, advertising, and promotion.

The key to running a successful business is planning. Before your business opens its doors, you’ll have costs to pay. If you are aware of your costs, you can launch successfully.

Franchise Disclosure Document (FDD) 

An crucial document that must be signed and returned by the franchisee in order to conclude the contract is provided by the franchisor. This yearly updated document includes various sections including the company’s history, initial costs and predicted profits, and any preceding bankruptcy.

The Franchise Disclosure Document may also contain earnings claims made by former franchisees and other locations. The franchisor may decide to incorporate this even though it is not necessary. Franchisees ought to take these things into account when contrasting franchises.

You should read this document very carefully. There is no predetermined time frame for this; nevertheless, franchisees normally get 14 days to examine it. At this point, reviewing the paperwork and conducting in-depth study with the aid of a franchise consultant might be helpful.

Franchise Consultant 

Franchise consultants help investors choose the finest franchise business opportunity and link franchisors with the right partners to help them build their company. A franchise consultant has vital connections in many sectors and is well-versed in the development, makeup, and workings of the franchising industry. If you are launching a franchise but have no past business experience, it is highly recommended that you employ a franchise consultant.

An engineer by qualification, Gaurav started his career in sales and marketing due to his affinity towards networking with people. After learning the tips and tricks of the trade, he made a fresh start as an entrepreneur in the franchising industry back in early 2018, with a vision to bring order and transparency to an unorganized sector. He founded and spearheaded Frankart Global Private Limited, where he consulted, developed, and scaled more than 120 domestic and international brands all over India ranging from different industries such as food & beverage, beauty & wellness, and FMCG retail to name a few. Post-Covid, in mid-2021, he developed FranDocX, India’s first ready-to-use franchise documentation service portal, for the MSME entrepreneurs who were severely affected by the pandemic, and wanted to avail an affordable franchise solution service. His aim is to regularize ethical business practices in the franchising sector so that a greater number of investors can participate and avail the benefits of a structured franchise framework.

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